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A good visual really helps your ad get more attention and can communicate important information.

Your visual will usually display as a small square inset into your text or a larger one above your headline. This spot is really designed for a logo, but a clean, simple photo will look great, too!

A square or mild rectangle shape will work best. Crop photos tightly to make sure the important information can be seen. Avoid using a strong horizontal or vertical shape because it will look too small.

You can use a JPEG, JPG, GIF or PNG format for photos. Logos can also be a PDF format. Almost any size will be fine but there is a 20mb limit.

You don't have to upload an image if you don't have one! Having a logo or photo with your ad usually gets more attention, but if you don't have one or you don't want to use one, you can opt for a longer headline instead.

Your headline is the most critical part of your ad.

It's generally not a good idea to use your company name as the headline. Try to focus on the user, not your company. "Get your car fixed for less!" is better than "Bill's Auto Repair Center."

Do not type in ALL CAPS! It makes it harder to read your message, it could make your headline too long and we may change it to upper and lowercase before your ad is approved.

Remember, you can come back and change your headline, text or images at any time!

Remember, you don't have to tell your whole story here, you just have to get someone to click on your ad to see more!

This is your key selling message. Try to write text that will convince someone they want to see more.

Make your text about the reader, not your company.

Some words that are common in successful sales messages are you, your, how, new, who, money, people, want, free, suddenly, now, announcing, introducing, amazing, remarkable, starting, miracle, magic, offer, quick, easy, wanted, challenge, compare, bargain and hurry.

Don't waste space putting your web address in your text. Your ad or popup page will link to your web site. Use this space to sell!

No need for phone numbers or a street address, either! Save those for your web site or popup. Some ads will also appear on pages with maps of all the ads, so an address in your text is not good use of space.

The sample ad shown here is just that. Your ad might be deployed in a variety of formats or sizes, so don't get too hung up on how each line breaks.

Avoid running words together like this "word/word/word" because they might not break properly. Just use simple, casual language and a space between each word and your ad will look great!

You can come back and change your headline, text or images at any time!